About Us

Nxtstride was founded by Ayo Dada, who has been involved in the global running scene for over a decade. Through his work coaching athletes and supporting charitable efforts aimed at emerging talent, Ayo saw many talented UK athletes who lacked the opportunities to succeed.

Combining his professional entrepreneurial experience with sports development work and first-hand coaching over the past eight years, Ayo created Nxtstride in 2023 to bridge this gap.

MEET THE NXTSTRIDE TEAM

Ayo Dada

Founder

Ayo brings both sporting and professional entrepreneurial experience, including founding and exiting businesses. With over 15 years of expertise, he has collaborated with global brands such as Adidas, Maurten, SCC Events, and Manchester Marathon. Ayo is a UK Athletics and World Athletics Authorised Athlete Representative, an England Athletics coach with over six years of experience, and has served as the coach for Adidas Runners London for over seven years.